Our traffic comes from many different places. Almost all of our traffic comes from online advertising. Our website is heavily optimized to do well in the search engines. We also utilize pay-per-click marketing. In addition, we have many affiliate partners that we pay to generate leads for us. They are very experienced in generating quality leads. Last, we form strategic partnerships with top powersports related websites such as NADAguides.com and many others. These partners use our service on their high traffic websites.
One thing is certain and that is a typical dealer will not be able to generate the large number of leads that we do on a daily basis. With the combined financial contribution of our network of dealers, it would make it impossible for a single dealer to be able to do this. In addition, our strategic partnerships that we form could never be done by a dealer. We are a 3rd party service and work with dealers all over the country.
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